The Story of Direct Trade

Mt Atkinson

Last year, we travelled to Uganda to visit the people behind our Direct Trade partnership — the growers, families, and leaders who make your daily cup possible.

This short doco tells the story behind why we chose Uganda, how Direct Trade works, and the life-changing impact it continues to have.

It’s a story of collaboration, connection, and hope — and one we’re honoured to share.

 

Grab a Bag

 


Mt Atkinson