If you’ve made it here, you already know a bit about our journey, but what you might not have seen are the stories behind the people who pour their time, skill, and love into every cup of coffee you drink.
In 2024, we travelled to Uganda to spend time with our Direct Trade partners, farmers, families, and community leaders whose lives have been transformed by people like you.
This short documentary captures that story. It shares why we chose Uganda, how Direct Trade truly works on the ground, and what happens when relationships replace exploitation. You’ll hear directly from the people growing your coffee, and firsthand how you’ve already, or can, become part of this story in rewriting futures.
For us, this is why we do what we do. Coffee is connection, across continents, cultures, and communities. We hope this glimpse into Uganda inspires you to join us in supporting these farmers and their families simply by choosing coffee that transforms lives.